J2, Inc. - Branding

   J² was looking for an image that would    immediately appeal to their primary focus of    engineering and architectural firms. The use
   of the grid was a familiar icon that was
   embraced immediately by clients across the    board. One of the concerns of this firm
   was to come off as not only professional    looking but also to have a look that would set    them apart from the rest of the crowd. The    principal of the firm was a highly visable
   and respected figure in many different
   arenas and we used this concept as a way
   to drive home their message of reliability and    service.